IndyCar Series Teams Up With Coca-Cola

Coca-Cola to Become Official Sponsor of IndyCar Series Through 2010

INDIANAPOLIS, Tuesday, April 1, 2008 – The IndyCar Series today announced a major multi-year agreement with Coca-Cola North America that will make Coca-Cola, one of the world’s most recognized brands, an official sponsor of the IndyCar Series through 2010.
The agreement builds on Coca-Cola North America’s relationship with the Indianapolis Motor Speedway and the Indianapolis 500, which dates back decades. Through this expanded association, Coca-Cola will develop retail marketing programs to help enhance the IndyCar racing experience for fans throughout the season.
This new partnership follows the announcement last year of a 10-year sponsorship agreement between Coca-Cola North America and International Speedway Corporation (ISC), owner of five tracks on the IndyCar Series schedule. Coca-Cola also has relationships with several other tracks on the schedule, making it the leading soft drink at the majority of the tracks where the IndyCar Series will race in 2008.
--- snip --->

PR IRL